With the seemingly endless advancements being made in user-friendly consumer technology, it’s now easier than ever for someone with a big idea but small start-up budget to get their business up and running online. But what are the tricks to creating that professional look and feel which will engage and impress new customers but with only basic computer knowledge and little or no capital?
1. Use the best tools
Let’s face it, even the savviest of business owners have admitted to not being quite up to date with the heady and complex digital landscape. Luckily, when it comes to web design there are now all-in-one, DIY solutions such asWebEden.co.uk which have been developed specifically to enable even a true beginner to create a professional looking and efficiently functioning website.
Providing over 4000 templates and utilising simple drag and drop software, anyone can really deliver the look and feel they are trying to project for their new business. Starter packages come can have literally no cost so are a great way of getting a professional business website up and running fast.
2. Stand Out
When building your site, how can you stand out and keep customers coming back? Make sure your homepage is outstanding. Make sure it is impactful and givens an efficient insight into what your company does. Use high quality photos and be clever with your text. Remember, no one wants to wade through pages of black and white paragraphs. Consumers want the key information delivered in the clearest and most concise way possible.
3. Target Your Audience
It may come as a surprise, but you no longer need a degree in analysis to figure out what does or does not draw consumers to certain features of your business’ website. Tools like Google Analytics have done all the hard work for you. You can now easily review traffic patterns of visitors to find out the number of hits a page gets, how long the page is viewed, as well as how often a page is viewed. Taking this information into consideration can enable you to focus your efforts in areas of weakness, and build upon those of strength.
4. Compare with Competitors
Competition between similar companies has driven businesses to strive harder to offer better customer service and higher quality products. It is a good idea to take a look at your competitors to compare the goods or services they are offering, the rates they are charging, and the layout they are using to attract consumers through their websites. This will allow you to develop greater offers while still remaining cost effective. While you may receive inspirations from your competitors, try to keep your ideas original to ensure your site stands out from the others.
5. Keep it Current
The internet is constantly growing and changing, which means your website must consistently be updated as well. It is a good idea to check from time to time that the site is functioning properly and that all products and prices are up to date to avoid confusion and aggravation.
6. Go Mobile!
Unfortunately, just because you have an outstanding looking site on the web, it may not come through so well on a mobile device which these days is a must. Studies have shown that the number of consumers who browse items or make purchases via their mobile device are rapidly increasing. Millions of companies, large and small, have their sites optimised to fit these smaller viewing screens for a monthly fee. Consumers can then navigate your site easily anytime, from anywhere, through their smart phones or tablets. In the end, being as accessible as possible to the widest group of potential new customers will grow your traffic and grow your business.
About WebEden
WebEden.co.uk is an independently run, London based, web Software Company. The company’s maverick and refreshing approach gives it outstanding presence in the burgeoning market for website design tools. Through its online site building tool SiteMaker, Webeden is making it easy for everyone, no matter what their experience, to build a website. Over 4.2 million have already tried and succeeded.
Nick Leech MD WebEden.co.uk
