Keira O’Mara – www.mamascarf.co.uk

I invented and now sell my product Mamascarf, a breastfeeding scarf  allowing discreet, comfortable and stylish breastfeeding whilst also providing support without the need for a cushion. I sell direct from my website and to baby and maternity stores.

How & why I started

I came up with the idea when breastfeeding my baby 2 1/2 years ago  as I had noticed a gap in the market. I had been made redundant and decided to put my redundancy money to good use.  First I came up with the design and name, then researched my market, tested the product out on lots of breastfeeding mums, then came finding as manufacturer and designing my website and packaging.

Where you looked for information and where you found it

Business Link has been fantastic for information on all aspects of setting up a new business.  Forums such as Mumsclub are great too, you can ask a question and have 10 responses within 24 hours, often from other women who have been through the same sitiuation.  I have also not been shy in asking questions of other business people.  Everyone I have come across has been extremely helpful.

How long you’ve been going and at what stage you’re at now

Mamascarf launched in Nov 2008. I am now looking at building my network of retailers and if all goes to plan will be working towards getting some national chains stocking Mamascarf soon.
Where you want to be

I would love to see Mamascarf stocked on every high street!

Any advice?

It feels really scary taking a step into the unknown at first but it is absolutely the best thing I ever did.  If you are able to start up whilst you are still in employment, part or full time, I would advise doing this as you may not be able to take a salary from your new business for some time. Good luck!