Twitter for Business

Sep 18, 2014 by

Twitter for Business

Twitter Basics

Twitter is quite simply amazing for business. Networking is key to business success and this little gem of a social network will help you tremendously. The only word of warning is that a planned 10 minutes of tweeting can turn into a couple of hours of socialising so try to limit your time or you’ll never find time to actually run your business!

Twitter is growing fast in social media popularity.  I use it mostly for PR and business I try not to get caught up in the social aspect of it. What works best for me about twitter is the real-time aspect.  I tweet and it is replied straight away.  I find what I’m looking for quicker than google search or yellow pages.

follow @mumsclub on twitterHow to set up and use Twitter:

1.     Go to and click on the ‘join‘ button on the right hand side

2.     You will then come to a page where you type in name, password etc. and a few other key bits of information. You will be asked for a user-name. It is probably best to use something related to your business. Your direct URL will then be shown as for the future. (mine is @charliemoos)

3.     Once logged in you will see a status box where you can write your 140 page update. You will also see a tab in the right hand corner that is ‘profile ’here you can add a picture or logo and update what you do. There is also a tab to ‘find people’and various ways to do so.’join’ button on the right hand side.

Tip: Using a free platform like Tweetdeck or Hootsuite will make following Twitter easier to use and more manageable.

Twitter Lingo

  • Tweet– the message you write using your 140 characters—it’s what twitter is all about!
  • RT– Re-tweet – copy and re tweet another person’s update
  • @USERNAME – Simply start a message with @username of the person you want to connect to in your update.
  • DM– Direct Message is a private message channel through Twitter.
  • Hashtag #- People create ‘hashtags’ to show what a tweet is about, then when somebody searches for that hashtag, they will find all the related messages.


  • Follow people suitable for your business don’t follow everyone you’ll waste your time on irrelevant information.
  • Don’t tweet to much about your business interact with other peoples tweets otherwise you will look spammy and people won’t be interested
  • Link to your website by adding links into your tweets or add your twitter feed or twitter logo
  • ** time saving tip ** Link your fanpage or blog so that it posts tweets for you


  • Tweetdeck allows you to organise your followers, mentions (@), DM’s and any #hashtags in neat columns
  • Every so often tweetdeck will remind you its still there and let you know if you have any @, DM or #hashtags
  • If need be Tweetdeck will enable you to run more than one twitter account side by side
  • To reply to people hoover over the avatar (image) and four boxes appear @, RT, DM and block

Tips for Twitter PR

  • Ensure you limit your usage everyday.  Make a clear distinction between ‘working‘ on Twitter and ‘socialising‘.
  • Make sure your following local magazines, radio stations and newspapers they will all be on Twitter looking for local scoops.
  • Also find out if National Magazines are online many baby related ones use twitter to find items for stories they have coming up.
  • Search hashtags on twitter #journorequest (I’ve had some success with this) and if you do contact a journalist this way make sure you save their email into your database.

Thanks to Joanne Dewberry for these tips

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