Business Tips & Hacks

4 Reasons Why Your Business Needs Storage

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4 Reasons Why Your Business Needs Storage

4 Reasons Why Your Business Needs Storage As your business grows it is likely that you will run out of space, as with each new member of staff comes extra furniture, papers and stationary. If alongside this you also have a growing number of products, your available space will start to shrink even further. However, to be a success you need everything to run as smoothly and streamlined as possible. A lack of space and a build up of clutter will stand in your way of achieving this – as could the costs of finding the space you need, through...

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Health & Safety Regulations your Start-up Needs to Know About

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Health & Safety Regulations your Start-up Needs to Know About

Health & Safety Regulations your Start-up Needs to Know About Health and safety is a major part of our everyday lives and it plays a pivotal role in our work, with everyone from employees to employers having to share the responsibility of creating and adhering to different rules, policies and procedures. As an employee, it is important to be able to identify and apply health and safety regulations within your own workspace as well as throughout the entire environment. For example, you will need to assess your desk for dangers along with...

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Five Marketing Methods To Incorporate Into Your Marketing Strategy

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Five Marketing Methods To Incorporate Into Your Marketing Strategy

Five Marketing Methods To Incorporate Into Your Marketing Strategy A successful marketing strategy is now more multi-stranded than ever. It’s no longer enough to rely on above-the-line advertising to sell your brand’s story. You need to reach to your potential customers, wherever they might be: on the bus; at home; on their lunch break. To do that, you ought to consider including some or all of these aspects into your consumer messaging plan. 1 Mobile marketing Almost everyone has a mobile device of some sort, be it a phone, tablet netbook or...

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How To Build Trust Within Your Start-Up

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How To Build Trust Within Your Start-Up

How To Build Trust Within Your Start-Up Building trust when launching a new business is of paramount importance. It goes without saying that a start-up isn’t the easiest of things to take on, especially when difficulties inevitably surface along the way. There’s often competition from bigger, more experienced brands, higher overheads to contend with, and a constant fear that it’s all going to go wrong. But providing a certain level of trust can be one of the best ways to give your business its best chance of success. Take a...

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What small businesses can learn from Harry Potter

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What small businesses can learn from Harry Potter

5 tips business owners can learn from Harry Potter Harry Potter has been an ongoing magical marketing success, from its inception right up to the studio tour, it is a great lesson for any business owner to take note from. We visted the studios recently and it inspired me, to think about the undeniable success of the books and films, and now this studio tour. It’s success just keeps on going. So what can we, as small business owners take from it? Here’s some thoughts worth consideration.     Never give up. JK Rowling was a single...

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Using a test site for your new website

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Using a test site for your new website

This week, premium member Debbie Chambers of Cloth Nappies NI decided to switch her website to WordPress. Using the free web hosting package that comes with premium she found it really easy. We asked her for a step by step guide for anyone else who finds themselves in the same position and needing to use a test site, and then how to switch it over.   Here’s what Debbie told us: As my current site was live, I didn’t want any down time, so needed a temporary test site to build the new one before switching over. To achieve this I...

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A guide to Dropshipping

Posted by on Sep 18, 2014 in Business Tips & Hacks, Business Zone, Starting a Business | Comments Off on A guide to Dropshipping

Shop Till You Drop… Identifying the pros and cons of drop-shipping – what is it and is it the right business model for you? According to Wikipedia “Drop-shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. As in all retail businesses, the retailers make their profit on the difference between the wholesale and retail price”. Put simply, it...

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How to talk to Journalists – sending products for review

Posted by on Jan 28, 2014 in Business Tips & Hacks, Getting in the press, PR and Media Alerts | 0 comments

How to talk to Journalists – sending products for review

So how should you follow up with a journalist after sending products for review? A magazine editor recently asked for samples of products from one of our Premium Members. She was duly sent the products and the member has since asked twice for feedback on her products, which as we know is important for testimonials, but she’s not getting a reply. What would you do in her situation? Here’s some responses from other members of the group, we hope it helps you in some way and if you have any comments to add, please do. I think these people deal...

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Top Five Tips for responding to Media Requests

Posted by on Jan 24, 2014 in Business Tips & Hacks, Getting in the press, PR and Media Alerts | 0 comments

Top Five Tips for responding to Media Requests

Top Five Tips for …. responding to Media Requests From time to time we all get chance to spot a media request that would be perfect for our business.  Premium MumsClub members get loads listed daily, but they sporadically pop up all over the web. Quite simply, a media request is a journalist asking for more information for a story or feature they want to run. If you can provide them with that information, then they get what they need and you get a mention in the media. Yey! However, free PR is, unsurprisingly, something lots of businesses...

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Getting free media attention for your business

Posted by on Oct 23, 2013 in Business Tips & Hacks, Getting in the press, MumsClub News, PR and Media Alerts | 0 comments

Getting free media attention for your business

One of the most asked questions is how to get featured in the press. It’s the million dollar question, one that all successful businesses have mastered. The easiest way, if your budget will allow it, is to pay a PR company who already has a good working relationship with a list of contacts to do it for you. However, there are lessons to be learnt from the PR pro’s, and if you want to do it yourself here’s some tips to consider.  Elaine Griffiths, formerly the editor of Prima Baby gave us these tips for getting into...

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