Top Five Tips for responding to Media Requests
Top Five Tips for …. responding to Media Requests
From time to time we all get chance to spot a media request that would be perfect for our business. Premium MumsClub members get loads listed daily, but they sporadically pop up all over the web.
Quite simply, a media request is a journalist asking for more information for a story or feature they want to run. If you can provide them with that information, then they get what they need and you get a mention in the media. Yey!
However, free PR is, unsurprisingly, something lots of businesses would like, so you need to make sure your reply gets you to the top of the journalist’s list.
So here it is, the MumsClub Top Five Tips for Topping the List
- Quick quick quick! Media requests usually have tight deadlines so you need to get your reply in quickly. Also, a journalist may well receive a tone of replies, so the higher on the list yours is the better chance you have. Plus, they may stop looking once they have enough people so the sooner the better.
- Read read read! The journalist will ask for what they want; if they are looking for someone aged 35-40, don’t reply if you are 28. If however they have given a list of requirements and you fit all but one, and you really feel you are perfect then you have an outside chance so I’d go for it anyway.
- Why? Why? Why? Always ask yourself why you are responding to any media request. Why are they going to pick me? Think of it from the journalist’s eyes; what makes you and your story compelling enough to be chosen. Be interesting and unique and sell it to them.
- Check your tone and be concise. The written word can easily be taken the wrong way, and when you are trying to impress a journalist, you need to get the tone right and when you really want to be featured, it is easy to come across as needy or desperate. Aaagh. Just remember that although you are hoping for some great coverage, they want to get a story for you to fill their media, so it is very much a two way win win situation so aim for helpful and to the point without being talkative, repetitive, flowery, or gushing. Always provide enough information to tell your story, but don’t go into chapter and verse- they will contact you if they want more, so give them your contact details as well.
- Samples. Sometimes media requests will ask for samples, either as a straight forward review or to accompany an editorial. Depending on your product it may be relatively cheap to send out samples, in which case, go ahead. However, if cost is a bigger issue, you should weigh up the benefits of sending a freebie – is it a national newspaper likely to bring loads of visitors and sales or is it for a specialist blog, in a narrow niche, that may disappear into oblivion.
So get going and we look forward to seeing lots more MumsClubbers in the papers very soon. And if you want daily media alerts to appear in your inbox, mumsclub premium membership is a mere click away J