Getting in the Press

How to respond to a media request

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How to respond to a media request

How to respond to media request Media alerts are one of the best, and easiest ways to get featured in the media. They are sometimes posted on twitter with relevant hashtag, they may be sent to PR’s who respond on behalf of, or pass them onto their clients. We even send them our on our newsletter from time to time too. But there is a knack to getting your replies right. Journalists may be inundated with replies which means you may not even get a reply or acknowledgement, this is perfectly normal and you may need to grow a thick skin to...

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Marketing on a budget

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Marketing on a budget

Marketing on a budget When you are starting out in business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business. Even if you’re on a tight budget, there are some great tactics out there to get your business known; here are a few tips to get you started. And if you have a tactic we’ve not mentioned here, please share it with us in the comments.   A mailing list If you’re just starting out then from day one you should be thinking about keeping records so start a database, even if...

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Getting media attention

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Getting media attention

Getting media attention If you’re already seeing our daily media alerts so make the most of them. But in addition, you can be using them to grow your own media contacts list and send you own practive press releases. Here’s a quick guide. The cardinal rule – get the right contact on the publication You can have a brilliant story or press release, but if it doesn’t reach the relevant person, you’ve fallen at the first fence and it may end up in the bin. Research the publications you’re aiming at and PHONE to get the name of...

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PR Tips

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What is PR? Making a plan Planning how you will promote your business is an essential part of a healthy enterprise. Try to work out a plan for the year ahead. This will help you continue with promotional activities at both busy and quiet times, vital if you want the keep up your business profile. Start by writing down all the different promotional activities you can think of. Include ideas that have worked well in the past, and things you see working for competitors. Look on small business sites on the internet for more inspiration. Talk to...

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Writing a Press Release

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Writing a Press Release

The most cost effective marketing tool you have is a Press Release The content you are trying to access is only available to members. Sorry! But it only takes a few seconds to become one, and it's free (mostly). JOIN OR UPGRADE HERE!      ...

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MumsClub members in the Press- The Sunday Post

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MumsClub members in the Press- The Sunday Post

In August 2010 The Sunday Post were looking for individuals or families who would be willing to appear in a feature titled ‘The Product That Changed My Life’ to appear in the magazine’s supplement, Post Plus. The reporter turned it into a mumpreneur special after the amount of responses she received from our mums. This is the resulting feature.   “While most of us are knee deep in wrapping and receipts, these women will be too — running their successful businesses. Dawn Donaghey catches up with five ‘mumpreneurs’ who quit the...

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How to talk to Journalists – sending products for review

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How to talk to Journalists – sending products for review

So how should you follow up with a journalist after sending products for review? A magazine editor recently asked for samples of products from one of our Premium Members. She was duly sent the products and the member has since asked twice for feedback on her products, which as we know is important for testimonials, but she’s not getting a reply. What would you do in her situation? Here’s some responses from other members of the group, we hope it helps you in some way and if you have any comments to add, please do. I think these people deal...

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Top Five Tips for responding to Media Requests

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Top Five Tips for responding to Media Requests

Top Five Tips for …. responding to Media Requests From time to time we all get chance to spot a media request that would be perfect for our business.  Premium MumsClub members get loads listed daily, but they sporadically pop up all over the web. Quite simply, a media request is a journalist asking for more information for a story or feature they want to run. If you can provide them with that information, then they get what they need and you get a mention in the media. Yey! However, free PR is, unsurprisingly, something lots of businesses...

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MumsClub Premium Testimonials

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MumsClub Premium Testimonials

Membership Testimonials From time to time we receive some lovely messages of support. These are all comments from our premium members who have found membership working for their businesses. It costs less than a Costa’s Coffee a week…which is more beneficial to your business? We love to hear from our members, so even if there’s something you don’t like, please tell us so we can fix it to ensure our premium remains the best business resource you could ever want 🙂       Samantha Quinn – Mumma Love...

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Getting free media attention for your business

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Getting free media attention for your business

One of the most asked questions is how to get featured in the press. It’s the million dollar question, one that all successful businesses have mastered. The easiest way, if your budget will allow it, is to pay a PR company who already has a good working relationship with a list of contacts to do it for you. However, there are lessons to be learnt from the PR pro’s, and if you want to do it yourself here’s some tips to consider.  Elaine Griffiths, formerly the editor of Prima Baby gave us these tips for getting into...

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