A Beginners guide to Domain Authority

Dec 21, 2015 by

Beginners guide to Domain Authority

Until fairly recently website owners and promoters were all about page rank, a saying emerged that said page rank is vanity, traffic is sanity. Today it’s all about Domain (DA) and Page (PA) Authority. The ‘vanity’ saying still applies with DA but don’t let that put you off! In reality, a high ranked domain indicates a potential traffic-attracting website so monitoring your site’s rankings will help you analyse your SEO and highlight areas for improvement.

What is Domain Authority?

Domain Authority is a score out of 100 that predicts a websites ranking on the search engines. It considers many factors; longevity, root domain links, total links as well as other rankings, the results of which are combined into one final score.

Domain Authority and Page Authority

There is a difference between Domain Authority and Page Authority, the former measures the predicted ranking of the whole site, page authority as the names suggests looks at just one page.

Getting started

Google send out crawlers around 4 times a year, these look at every website and rank it based on that particular crawler’s updated rules. Keep an eye out for news on when the crawlers are due and find out what changes have been made as to what they’re looking for. In the past some high ranking sites have fallen after a crawler went out because they had rejigged the ranking process. It caused havoc for some people! Keep in mind that what is working for you today may not work so well in the future. Understanding more on how these processes work will help your site build its DA and ultimately increase your traffic.

What has been a constant benefit and the best way to positively influence your DA is simply through effective SEO work. Getting links from other well-linked-to pages should always work but don’t ever forget that content is king – keep this in mind always.

What the main search engines look for

Google wants you to create pages primarily for users, not for search engines. Google crawlers can spot SEO tricks which have been used to deceive the algorithms therefore keep your content original and focus on what will attract your potential traffic, this will always impress the crawlers and help to rank you higher.

Create your site with a user-friendly hierarchy, and use text links. Make sure every page is reachable from at least one static text link; this is how the crawlers will navigate your site so make it easy for them.

Aim to create a useful, information-rich website, and write pages that clearly and accurately describe your content. Use your tools: making sure your <title> elements and ALT attributes are descriptive and accurate.

Create keyword-rich content and match keywords to what users are searching for. Produce fresh content regularly.

Improve your SEO

Here’s some ideas to improve your Domain authority and ultimately gain more traffic:

Guest Blogging

As always, links are really important to your SEO, one way of doing this is to create content for sites with a higher DA. The high their score, the better it is for your site so ask relevant sites if they’d like some content from you.

Write search engine friendly content

As well as writing for other sites, write your own SEO friendly articles and blog posts. Ensure your pages are optimised and include relevant keywords. Do your research into keywords, less competitive ones will help.

People are great at sharing content they like – this is wonderful because this cuts out the need for ranking and gets you new traffic direct from the source. Happy days!

Understand your website – makes sure you know how to set H1, H2, H3, meta description, image alt takes and so on, the tools are all there for you so use them.

Check your site

Once you’ve satisifed your SEO is set, take a look here to see what the experts think:

Check your site’s stats here: https://moz.com/researchtools/ose/

There’s more tips here: on a previously published page rank post.

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