Easter Egg challenge 2016

by

Easter Egg challenge 2016

Easter Egg Challenge 2016

Well what an eggciting challenge this was, with eggstaordinary result!

Thanks to some fabulous confectionery suppliers, we were able to send a group of our reviewers a parcel full of various Easter eggs to put to the test with their families.

They had eggs from Thornton’s, Bojangles, Sainsbury’s, Aldi, Tesco and Scandikitchen.

Looking at that list, does your brain automatically put them in a specific order? Based on the brand alone does your subconscious rate them without tasting? It did for us, so we asked our reviewers to put them in order – first looking at the branding and packing and then to blind test each on their families – remove the identifying packaging out and judge them on the chocolate alone.

And what a surprise we had.

 

EGG TESTERS

Team Chiara – Mum, Dad, Sebastian (7) and Evie (3)

Team Ruth – Mum, Dad,  Jacob (17) Olivia (16)

Team Jo – Mum, Dad, Ben (12), Lucy (9)

Team Sally – Mum, Dad, Dalton (7), Belle (4), Griffin (2)

 

THE EGGSPERIMENT

We asked our team leaders (mum) to first show the boxes to their testers for initial thoughts. Then, having removed the boxes and contents from view, the eggs were broken up and placed in numbered bowls, so only mum knew which was which.

Testers then rated each egg based on flavour and texture, ranking them from favourite to least favourite, giving reasons why.

600-egg-Ruth-2

 

PACKAGING OPINIONS

There was certainly a mixed bag of packaging and designs, and all had differing views from the reviewing families. Team Chiara’s young Evie (age 3) liked Sainsbury’s packaging because it happens to be her favourite colour, but she also loved the presentation of the little eggs from Tesco. Aldi was Sebastian’s (7) favourite as he particularly liked the caterpillar, Sainsbury’s was his second favourite as he thought the rainbow design was funky. Daddy loved the Thorntons packaging and also Monty Bojangles because they both stood out: Thorntons with the detailed illustration and Monty Bojangles due to its curious shape. Mummy (Chiara) liked Sainsbury’s box the best because she loves rainbows and bright colours, then the Monty Bojangles box because of the grown-up, quirky illustrations which she thought made it seem luxurious.

Team Ruth had older children and were all familiar with and already a fan of the Thorntons branding and were drawn to this one however both adults preferred decided they packaging of the Monty Bojangles egg. Tony and Ruth both felt the Monty Bojangles packaging would be more attractive to adults rather than children, as it looked classy and expensive. All of Team Ruth agreed that they wouldn’t necessarily be drawn to the Aldi egg as it lacked inspiration and they felt the packaging was a little bland whereas the others used brighter colours. They felt little attraction to the Sainsbury’s egg too, Jacob (17) and Olivia (18) described the packaging as boring and both said they would be disappointed to receive the Sainsbury’s or Aldi eggs. They all liked the look of the Scandikitchen egg, both Ruth and Olivia both said it was cute and would be drawn to it in a shop.

In terms of packaging, Team Jo’s adults were most impressed with the Monty Bojangles egg but this didn’t appeal to the children at all. Based on the packaging, they loved the Sainsbury’s egg most however Lucy (9) did also like the Thorntons egg due to the more feminine packaging and the cupcake design. Most disappointing packaging was definitely the Aldi Dairy Fine egg…. Both adults and children all agreed this was very uninspiring! The children liked the Tesco eggs for an egg hunt but it couldn’t compete with the other eggs as a ‘main’ Easter egg! The adults thought the Scandikitchen egg was nicely done and liked the lack of a box which meant a reduction in packaging waste. However, the kids found the design on the packaging old fashioned. They would have much preferred a more modern image.

Team Sally unanimously voted the ScandiKitchen egg their favourite.  Everyone loved the design, the colours and were really excited about what might be inside.  The Thorntons bunny ‘hopped’ into a close second place.

 

 

TASTE TESTING

 

Thorntons

www.thorntons.co.uk – use code EGGS20 for a 20% discount

Check out this interactive digital factory that’s full of fun Easter facts and information about how Thorntons make their eggs! 

170-thorntonsTeam Chiara’s Sebastian really liked this; it was one of his favourites. Evie loved it too and thought it was her favourite so far. Daddy didn’t like it at all and thought it lacked flavour. Mummy really liked this one: she thought the balance of flavours was just right, not too sickly and quite milky. Sebastian correctly guessed that this was Thorntons: Daddy was very shocked, because he usually loves Thorntons Eggs! There were no additional sweets with the Thorntons.

Everyone on Team Ruth gave both Aldi and Thorntons eggs the same grading. Although the taste was similar level of quality, there was some disappointment in expecting Thorntons to come up tops. But as Ruth reported, Thorntons is about so much more than just chocolate, it’s the packaging and personalisation that means so much more.

They agreed that you really can’t loose with Thorntons – and would always rather give a child, or an adult, a personalised Thorntons egg at easter than say an own brand Sainsbury’s one. And Ruth’s own love affair with Thorntons is firmly intact; she says she will always continue to buy them at christmas & birthdays.

Team Jo felt Thorntons had less taste compared to the other eggs, ‘not nice at all’ was a comment from one of the children, just not a strong chocolate taste at all. They were very surprised to discover that the Thorntons chocolate was the least favourite in terms of taste. Again, they had expected this to be the best chocolate.

Team Sally’s Belle particularly loved the white chocolate on the front of the Thorntons bunny. And felt that they design of the actual egg was beautiful.

 

Sainsbury’s

170-sainsburysTeam Chiara’s Evie really liked this and thought it was amazing. It was Sebastian’s second favourite, as although he liked it he thought it was too sugary and sweet. Daddy thought it was absolutely delicious, sweet but with the perfect balance of milk and chocolate. Mummy thought it was just ordinary chocolate that didn’t taste particularly memorable. Daddy thought this was the Thorntons egg. Evie guessed correctly and thought it was Sainsbury’s but Chiara shops mostly in Sainsbury’s, so Evie is an expert!

They particularly like the Sainsbury’s egg coming with a large bag of rainbow buttons (very good value and taste).

Team Ruth said they were all fooled by the Sainsbury’s egg and all four of them were convinced that it was the Thorntons egg! They said the Sainsbury’s egg was really creamy, had a thicker consistency and was eaten a lot quicker than the rest with none left over! They voted Sainsbury’s overall winner in terms of taste despite the less appealing packaging.

Team Jo said it was clearly thicker chocolate which melted in the mouth and was very tasty and delicious! And team Sally said it was really good quality chocolate. In terms of the best tasting chocolate, the Sainsbury’s egg won easily which was a unanimous decision. Having then looked at any other sweets that were in the Easter egg boxes, Jo’s team thought the bag of sweets in the Sainsbury’s egg was very generous…. the bag was much bigger than they were expecting to get.

 

Aldi

170-aldiTeam Chiara’s Daddy wasn’t keen on this one as the chocolate felt thin and insubstantial. Sebastian loved it because it wasn’t too sweet. Evie thought it was great and ‘yummy’. Mummy thought there wasn’t much flavour and that it wasn’t sweet enough! None of the testers worked out that this was the Aldi egg. Aldi egg came with buttons (children loved them).

Everyone in Team Ruth graded the Aldi and Thorntons egg with the same mark and said they couldn’t tell the difference in taste between the two. They were surprised at this, expecting the Thorntons egg to taste a lot more expensive.

Aldi got positive reaction initially from Team Jo, but as people started munching away, it ended up being a bit of a disappointment. They found the chocolate was thinner than the other eggs and the chocolate buttons in the Aldi egg looked a little sorry for themselves.

Team Sally’s Dalton particularly liked that the Aldi egg was the biggest!

 

Tesco

170-tescoThe second egg to be tested by team Chiara’s and Evie preferred this to the first egg (Aldi). Sebastian liked it, but thought it wasn’t quite as good. Daddy also preferred this to the first egg, but thought it was too sweet (and sugary). Mummy didn’t like it very much. Bastian correctly guessed that this was the Tesco egg.

None of Team Ruth reported a liking to the Tesco’s eggs, and even the teenagers said the chocolate tasted ‘cheap’.

On the other hand, team Jo said the Tesco egg was very tasty! The taste of the small Tesco eggs was also a surprise. They didn’t expect it to be so good!

Team Sally all agreed that the small Tesco’s eggs would be great finds on an Easter Egg hunt in fact all of the younger testers put their orders into the Easter Bunny for some.

 

Monty Bojangles

Available from supermarkets

170-BojanglesTeam Chiara’s Evie really liked this and wanted to eat more. In fact, little Evie had to be restrained! Sebastian thought it was perfect…and not too sweet. Daddy thought it was good quality and tasted as though it was a mixture of milk and dark chocolate: in fact, he thought it was so different that it had to be Bojangles as he didn’t recognise the taste. Mummy thought that it was quite thick with a slight salty flavour but she liked it. Overall, this was the family favourite as it scored above average from the group as a whole.

The Bojangles egg came with a large bag of truffles which were a little too rich for the children but mummy liked them and daddy loved them and wanted to eat them all!  Unbeknownst to daddy, mummy ate them all.

Team Ruth voted Bojangles favourite for both Mum and Dad; they both enjoyed the texture of the egg and agreed that it tasted of quality chocolate. They were really impressed with the truffles that came with the Bojangles egg; reporting they were possibly the best truffles they’d ever tasted (qualifying this by confirming they’d eaten a lot of chocolate). Team Ruth voted Monty Bojangles a close second, even though they found it more of a ‘grown-up’ egg.

Team’s Jo reported the Monty Bojangles egg was OK, but not brilliant. Although they found the Monty Bojangles extra bag of sweets was generous in size and the popping candy chocolate was an interesting experience! Maybe a marmite love it or hate it situation here?!

Team Sally’s Daddy was the biggest fan of the Monty Bojangles egg, the chocolates inside the egg were well received.

 

Scandikitchen

www.scandikitchen.co.uk

170-scandikitchenTeam Chiara, as a family weren’t particularly keen on the sweets, the children in particular were unsure as they couldn’t tell what was each sweet until they started to eat them…so a lot of extraordinary faces were pulled by the children!

Team Ruth all had a few of the sweets out of the Scandikitchen egg but were a little disappointed as the sweets looked similar to Haribo which they are all fans of, however they all tended to tasted the same – of liquorice, which maybe because all the sweets were in the same little plastic bag. Having said that, the marshmallow and jelly sweets were a winner and if you like liquorice then the egg is a winner.

Team Jo loved the idea of this egg of sweets from Scandikitchen. Commenting that it was nice to have a change from the usual chocolate. When it came to try the sweets, they reported them as fairly polarising. Some were delicious but others had unusual flavours which were mostly disliked…. The idea was great though!

Team Sally’s Griffin (age 2) in particular loved the sweets from the ScandiKitchen egg but everyone except Mummy although wasn’t officially partaking (would have been rude not to have had the odd sweet though!!) agreed that whilst they loved the look and the idea of the ScandiKitchen egg, if they had to choose, they would prefer to receive a chocolate egg for Easter.

600-egg-Chiara-6

 

The EGGSTRAPOLATED Results

Point scoring results – 6 points for 1st place, 1 point for 6th place. 

Packaging

Chiara

Ruth

Joanne

Sally

TOTAL

Thorntons

Monty Bojangles

Sainsbury’s

Scandikitchen

Aldi

Tesco’s

4

5

6

3

2

1

6

5

3

4

2

2

5

4

6

3

1

2

5

4

3

6

2

1

20

18

18

16

7

5

 

Taste

Chiara

Ruth

Joanne

Sally

TOTAL

Sainsbury’s

Monty Bojangles

Thorntons

Aldi

Tesco’s

Scandikitchen

5

6

4

2

3

1

6

5

2

3

1

4

6

3

1

4

5

2

6

4

5

3

1

2

23

18

12

12

10

9

 

 

Conclusions

We know that it’s difficult to rate an overall best egg because we all have different needs for easter eggs, whether you want a beautiful and personal gift idea showing Grandma how much you care, or some low cost yet tasty eggs to hide in the garden for the kids – Do you go Aldi or Thorntons? Or a somewhere-in-the-middle Monty Bojangles? Or a chocolate free zone from Scandikitchen?

You’ll be pushed to find luxury and personalised in a supermarket own brand aisle. You will however find some great priced, scrumptious chocolate that the kids will love searching for in the house, garden or at an Easter party.

600-egg-Chiara-1

Based on the chocolate taste alone, Sainsbury’s and Aldi came out on top, therefore we ultimately decided best for an Easter egg trail. Packaging design however gave Sainsbury’s the edge, and price wise they were both comparable. One reviewer suggested they were perfect for buying to eat whilst jn the bath with wine! We obviously couldn’t possibly comment on this… Tesco’s sadly trailed behind in the taste-stakes.

Even though Aldi and Sainsbury’s came up tops in the taste, there is something about a personalised egg as a gift that is incredible. With Thorntons you get so much more – it’s a chocolate experience, and when you can get your child’s name on it, well that’s just perfect.

Our reviewers tended to agree that gift wise they would rather spend several pounds buying friends and family a personalised or ‘luxury’ egg than an 80p own brand supermarket option. The overriding view was that as a gift, nothing really comes close a personalised Easter egg from Thorntons, one reviewer made the point that a personalised box of Thorntons chocolates at Christmas was now cherished by her Mum – it was personalised to Grandma from her grandson which is now in her special cabinet. This shows us that Thorntons provide a complete chocolate experience, being on the receiving end of a Thorntons hamper is quite wonderful!

Monty Bojangles were generally voted best for grown ups and teenagers, base on both packaging and taste of the eggs. They bridged the gap between kids and grown up eggs and were an attractive and tasty, mid range egg option. A perfectly respectable gift.

The Scandikitchen egg was seen to be a wonderful ‘supporting’ egg gift for when that chocolate overload kicks in and you can face no more. We don’t feel this could necessarily take the place of chocolate – we are a nation of chocolate lovers after all! Some of the sweets were difficult to identify but this became part of it’s charm; not knowing what was coming next. And just like a box of roses, not all were liked by everyone but mostly, they were all polished off. Plus the cardboard egg casing made a lovely keepsake gift too. Bring on the sweets!

Oh and final thought, don’t forget a toothbrush….

Thanks to our review panel testers and families!

Chiara Stone – HoobyNooWorld

Jo Mackay – Bookings for You

Ruth Thomas – Love Umbrellas

Sally Hall – Dorothy & Theodore

 

 

 

premium review panel

 

 

 

Related Posts

Tags

Share This

Leave a Reply

Your email address will not be published. Required fields are marked *

 

Follow

Follow this blog

Get a weekly email of all new posts.

Email address