Sales and Marketing

Marketing on a budget

Posted by on Oct 21, 2016 in Business Zone, PR and Media Alerts, Sales and Marketing | 0 comments

Marketing on a budget

Marketing on a budget When you are starting out in business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business. Even if you’re on a tight budget, there are some great tactics out there to get your business known; here are a few tips to get you started. And if you have a tactic we’ve not mentioned here, please share it with us in the comments.   A mailing list If you’re just starting out then from day one you should be thinking about keeping records so start a database, even if...

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Writing a Press Release

Posted by on Sep 18, 2014 in Business Zone, Getting in the press, Sales and Marketing | Comments Off on Writing a Press Release

Writing a Press Release

The most cost effective marketing tool you have is a Press Release The content you are trying to access is only available to members. Sorry! But it only takes a few seconds to become one, and it's free (mostly). JOIN OR UPGRADE HERE!      ...

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Selling on eBay

Posted by on Sep 18, 2014 in Business Zone, Online Marketing, Sales and Marketing | Comments Off on Selling on eBay

Set up on the auction site and get in on the action! Everybody has heard of the eBay phenomenon. Whether it’s Baywatch sand going up for sale, or someone making a mint from selling bottled Loch Ness water, eBay has captured the imagination of the online public – more than 3.5 million items are listed on eBay every day. Even the Toronto police are auctioning off seized property on the auction site. So how can you get in on the action? It’s not just parents dispatching goods they’ve sold in between feeding the kids. Your...

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Selling with Social Media:

Posted by on Sep 18, 2014 in Business Zone, Online Marketing, Sales and Marketing | Comments Off on Selling with Social Media:

Selling with Social Media:

Selling with Social Media: successful online parties Selling with Social Media : Tips for successful on-line sales parties Britain’s population shops online more than any other country in Europe; and it’s a growing trend with 3 out of every 10 people purchasing goods and services online.   Using social media as a retail tool is an inevitable development and does not need a highly sophisticated approach to be successful. Sites such as facebook can be a tool even a small home business can use to great effect.With ecommerce and social media...

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Effective Advertising

Posted by on Sep 18, 2014 in Business Zone, Sales and Marketing | Comments Off on Effective Advertising

When people discuss their marketing campaign, most often they think about advertising. But advertising is only a small part of an effective marketing campaign: most of your PR should actually be free. You often hear the owners of small businesses say “advertising doesn’t work” however, this just isn’t true. If advertising didn’t work, you’d order a Bacardi and Pepsi at the pub and the multinationals wouldn’t invest obscene sums into high profile advertising campaigns. It’s not all about spending huge sums; you just need to know how to make...

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What is Affiliate Marketing?

Posted by on Sep 18, 2014 in Business Zone, Sales and Marketing | Comments Off on What is Affiliate Marketing?

Does it really work, is it right for me and how to set it up! WHAT IS AFFILIATE MARKETING? Affiliate Marketing is a method of driving sales of a product or service using a third party sales force who only get paid on results. The merchant (sometimes known as the ‘advertiser’) is the company or individual with a product or service to sell. The affiliate (sometimes known as the ‘publisher’) typically owns websites, or promotes online in some other way such as ‘paid search’  or ‘email marketing’. To facilitate the relationship between merchants...

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Twitter for Business

Posted by on Sep 18, 2014 in Business Zone, Online Marketing, Sales and Marketing | Comments Off on Twitter for Business

Twitter for Business

Twitter Basics Twitter is quite simply amazing for business. Networking is key to business success and this little gem of a social network will help you tremendously. The only word of warning is that a planned 10 minutes of tweeting can turn into a couple of hours of socialising so try to limit your time or you’ll never find time to actually run your business! Twitter is growing fast in social media popularity.  I use it mostly for PR and business I try not to get caught up in the social aspect of it. What works best for me about twitter is...

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How to Successfully Market Products or Services

Posted by on Sep 17, 2014 in Business Zone, Sales and Marketing | Comments Off on How to Successfully Market Products or Services

1. BE DIFFERENT. If you were to take an analytical look at your competitors’ ads and brochures, you’d find one glaringly obvious similarity-most are satisfied with “me too” marketing themes. Consequently, few ever stand out from the pack. Careful differentiation is essential to successfully growing a service business. What sets your company apart from all the rest? Perhaps it’s the group of services you offer or the way you excel at customer satisfaction. For best results, identify the unique benefits you...

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How to sell on Amazon

Posted by on Jan 9, 2012 in Business Tips & Hacks, Business Zone, Sales and Marketing | 4 comments

How to sell on Amazon

Had an interesting email from Frances last week, who’s a mumsclubber who’s having great success on Amazon, she offered to share her tips, so here it is. Thank you Frances, it’s a great read. I’d love to hear your thoughts… How to sell on Amazon I’m Frances from bigbooklittlebookcardboardbox and I sell my children’s bookcase through my website, through ebay and via Amazon. Approximately 50% of my sales come from Amazon, but I see very few MumsClub members selling there, so I wanted to share my experience and...

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